Williams told me the story of one woman, named Rosemary, who had been removed from her role in CLT shortly after she completed new hire training. Her lead link didn’t think she was connecting emotionally with customers, even though the woman had 13 years of call-center experience. As it turned out, Williams said, Rosemary was simply too polite. She said, “Yes, ma’am,” and, “Yes, sir,” because that’s how she had been trained to address customers, but such old-fashioned formal manners were foreign to her lead link, who demanded a grittier personal style. Rosemary was the first beachgoer to keep a journal, which is now a requirement of the Why Space. At a recent all-hands meeting, Williams asked Rosemary to read her journal in front of the entire company, to show people how hurt she’d been when her new Zappos friends had ostracized her after she was beached. After reading the journal, Rosemary was offered a new role right there onstage.
I’m really interested in new ways to organize workplaces, new ways to manage a workforce and customer service specifically, but this is FUCKING TERRIFYING. What a cult-like piece of nonsense. I hope Rosemary made up every single word of that stupid journal.